The lounge
DROBE Stogies is a luxury, members-only cigar lounge in Inglewood, California. Its own words set the tone: a sanctuary where the tradition of the cigar meets modern luxury, with a curated humidor, a full-service bar, a lounge and a patio, alongside the DROBE Custom Clothing showroom.
A members’ club lives or dies on how it feels to belong. The website and app had to carry that feeling online, and turn interest into memberships and sales.
The problem: a disjointed online journey
DROBE’s online journey felt disjointed. Finding out about the lounge, becoming a member, buying cigars and accessories, and keeping up with events did not add up to one experience that matched the lounge itself.
The aim was one digital home: a single brand across the website, the shop and the member’s phone, where every step leads naturally to the next.
What we built: custom WordPress theme, WooCommerce store, app with Apple and Google Wallet passes
We delivered the full stack through our web design and development service, with the design and copy handled in-house.
A custom WordPress theme
A theme designed for DROBE, with a modular page builder so the team can create new pages for events and offers without breaking the design.
A WooCommerce membership website and store
WooCommerce sells cigar lines, humidors and cutters, and it sells memberships too. Joining the lounge is a checkout, not a form and a follow-up email.
A membership app with wallet passes
Members carry their membership as an Apple Wallet or Google Wallet pass. The app adds an event calendar and push notifications, and in-app analytics show the team what members use.
Words, graphics and search
We wrote the copy and created the graphics with our graphic design team, so the luxury tone is consistent from the homepage to the app. Our SEO work targeted searches such as “premium cigar lounge”, added structured data, and hardened the site’s performance and security.
Results within three months of launch
- membership sign-upswithin 3 months of launch
- +45%
- online saleswithin 3 months of launch
- +30%
- mobile app user retentionwithin 3 months of launch
- +25%
- bounce ratewithin 3 months of launch
- −20%
Figures confirmed by the client for publication, October 2026.
Within three months of launch, DROBE Stogies saw a 45% rise in membership sign-ups and a 30% rise in online sales. Mobile app user retention rose 25%, and the website’s bounce rate fell by 20%.
The figures are confirmed by DROBE Stogies. Taken together they point the same way: when joining, buying and staying in touch are one connected journey, more people complete it. See more projects in our work.
