The MarQira blog
Insights
Our WordPress and SEO blog: practical guides on running WordPress sites, security and uptime, technical SEO and digital marketing, written by the team that does this work for clients every day.
Latest articles on WordPress and SEO
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SEO
Core Web Vitals, explained
What Google's three Core Web Vitals measure, the thresholds that count as good, how to check your own site in a few minutes, and the fixes that usually matter most.
Marketing
Google Ads vs SEO: which should you start with?
Google Ads rents visibility you can switch on today; SEO earns visibility that keeps working. How to decide which comes first, how to run both and how to judge each one fairly.
Marketing
How to build a social media content plan you can keep up
A social media plan a small team can actually keep, built on one goal, the right platforms, a few content pillars, a realistic calendar, a weekly routine and the handful of numbers worth watching.
SEO
How to write a service page that ranks and converts
A practical way to write service pages that match what searchers want, prove you can deliver, answer their objections and end with one clear next step, without stuffing keywords.
Healthcare
Local SEO for medical practices
How clinics and therapy practices show up when patients search nearby, from a Google Business Profile per location to condition pages, reviews and a booking path that takes one tap.
Web design
Redesigning your website without losing your rankings
Redesigns lose search traffic for a handful of predictable reasons. How to crawl and benchmark the old site, map every URL, keep what ranks, test the new build and watch the weeks after launch.
Automation
Small business automation ideas that save hours every week
Practical automations a small team can set up in an afternoon or a week, from sending every web form straight to your CRM to follow-ups, reminders, invoices and reports that run on their own.
Branding
The brand identity checklist
Everything a complete brand identity should include, from logo versions and file formats to color codes, fonts, imagery, voice and a short guide your team and suppliers will actually open.
Web design
The WooCommerce launch checklist
Everything to check before a WooCommerce store takes its first real order, from products, payments, tax and shipping to emails, speed, security, tracking and a full test order.
WordPress
The WordPress maintenance checklist
What to do on a WordPress site every week, month, quarter and year, from updates and restore-tested backups to security, uptime, speed and content, and which of those jobs to automate.
WordPress
WPCentrify live chat: how we use it on our own site
WPCentrify is our own product, so this is not an independent review. It is an honest account of why we added live chat to marqira.com, how we set it up and what it changed.
WordPress
WordPress security monitoring: know when something changes
Downtime is loud; a compromised site is quiet. What to watch on every WordPress site (files, admin accounts, sign-ins and uploads) and how to respond in the first hour after an alert.
WordPress
WordPress uptime monitoring: catch downtime before clients do
How often to check a WordPress site, from where, and what to look for beyond a simple "is it up?", so you hear about downtime from your monitor and not from a client.
SEO
Technical SEO: a practical guide
The technical groundwork that lets search engines find, read and trust your pages, from speed and HTTPS to crawling, site structure and structured data, with a checklist you can work through.
Browse by topic
Every article, grouped by subject, with the service it relates to.
WordPress
Maintenance, security, uptime and the tools we use to keep WordPress sites healthy.
- WordPress maintenance checklist
- WPCentrify live chat
- WordPress security monitoring
- WordPress uptime monitoring
SEO
Technical SEO, site speed and Core Web Vitals, and getting found for the searches that matter.
SEO servicesWeb design
Planning, building and relaunching websites and online stores without losing what already works.
Web design and developmentMarketing
Paid search, social media and content: what to spend on, and how to tell if it is working.
Pay-per-click advertisingAutomation
Connecting forms, CRM and inbox so leads are captured and followed up automatically.
Business automationBranding
Logos, brand systems and the copy that makes a service page sell.
Graphic design and brandingHealthcare
Websites and local search for medical and therapy practices.
Healthcare marketingTell us what you’re building.
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