The most effective medium of Internet advertising is PPC or Pay-Per-Click. Businesses can display their hoardings on search engines like Google, Bing, and social networking sites. You pay only for the clicks you get, so this can be one of the most cost-effective means of targeting the correct type of customers and keeping purse strings tight.
PPC is best suited for businesses that want to increase brand awareness, generate leads, or drive sales before organic growth.